UK Company Registration No: 0333 7628
Each Quarter we carry out blind product testing with consumers in multiple hall-
The fieldwork is carried out locally using vetted suppliers and our tool-
The Results are reported using a dashboard method for Senior Management.
Says David Nolan: “Measuring and benchmarking to achieve and maintain 60:40 consumer product preference is often neglected versus for example brand tracking studies. And yet the product is the core of what the consumer is buying.”
“One of the key pressures that beverage manufacturers/big brand owners are continually under is to reduce sugar levels and those of other ingredients. This causes a danger of “salami-
“We keep the costs down through sub-
IThe Creative Workshop -
There are many different kinds of workshop, and many ways to run them, but there are key principles that underly their success; there is a basic set of tools and techniques that always serves you well as a creative facilitator.Here,Caroline Pakel gives us a taste of how a workshop can be run smoothly, playfully and productively. Whether you are a novice workshop facilitator or have some experience, there will be something in this webinar which will help you improve the delivery of your workshops.
Online Qual and how it fits in
A small scale parallel test of conducted of group discussions vs. one week bulletin board indicated pretty similar findings (with online being somewhat cheaper and with the edge on content richness)but rather more time consuming to moderate and analyse.
Ken Parker gives an illuminating 40 minute talk to summarise the strengths of online vs. offline qual methods.
Most polling is probably twaddle! Vs. Polling is a thankless task -
The Issue in a nut-
Shopper Insights -
ICG member Nanda Marchant shares some front line observations about research into shoppers.
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