CREATIVE SOLUTIONS WINS TOP PRIZE

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NEWS

Core concept questions - Food example Core questions for testing concepts. An example of the kind of work we do Read More>>

Writing a winning concept

We get asked about guidelines on writing a concept. Based on our experience of testing concepts, here is a free to download guide

OUR SERVICES

Product testing, Advertising research

Brand/branding, Business-to-business

Concept Testing, Employee Research,

International,New Product Development,

Usage & Attitude, Online research

AIM Range testing

When we are trying to establish the optimum level of one ingredient (e.g. Sugar or Salt) then conventional Mean scores makes it difficult to identify the optimum level and the acceptability range.

The AIM range test measures acceptability at an individual consumer level. It will identify the optimum level of ingredient Z and also the range of acceptability and the “tipping point “ at which Z is too low or too high for the consumer.